Featured Athlete Team Elivar

Mike Higgins Triathlete & Company Director

Mike’s busy. Mike is undertaking research at Loughborough University focused on leadership development in Elite Sports Organisations as well as advising businesses in the sports market through his business Interval Sports (www.intervalsports.com). Mike uses his 25 years of experience from growing businesses from £2m to £6om to help others achieve their aims. All this takes place alongside a normal (i.e. "hectic") family life.

Training and racing are an important part of his life so when it comes to training Mike finds he really has to focus on what is needed to be done, to maximise the benefit from the hours he puts in and ensure he sticks to his training plan. Aside from triathlon Mike is keen Cross Country runner and time triallist.

This Year: For 2018 Mike has a fixed programme of events targeting ETU Championships and National Championships in triathlon, duathlon, and cross duathlon, with an aim to get a Top 10 in the National Champs and Top 20 in Euro Champs in all disciplines. The Tour of Cambs Chrono / TT is also on the cards again having qualified and raced the World Amateur TT Champs in Perth in 2016. The trick will be finding the balance between getting the right training done and managing what will be another very busy year.

Twitter: @BikeHiggins @interval_sports

Web: www.intervalsports.com

Age: 48

Occupation: Leadership Research & Business Direction

Sport: Triathlon, Duathlon, & Time Trialing

Pre-race Ritual: I like to have recc'ed the bike and run courses beforehand for any important races. I arrive in time to jog the first bits of the run course again and then run through the T1 and T2 routes. I have used Elivar Prepare before all my races.

Favourite Cheat Food: I do like a curry although I’ve given up the beer that used to accompany it.

Favourite Form of Cross Training: I use a Swimbeam Airtrainer, do a strength and conditioning session three times a week at home and really like Cross Country running and Cyclocross in the winter.

Career Highlights:

Top 20 placing in the 2017 ETU Duathlon Champs in Soria
Raced the 2016 UCI Amateur World Championships in Perth
Age Group Podiums in Duathlons including ETU Qualifiers (2016, 2017), Anglian Duathlon (2017), Pitshford
Age Group Wins at Eton Dorney Triathlon (2015) and Daventry Triathlon (2015)
1st Place Overall in the Bristol Professionals Triathlon 2016, and 1st Vet in 2014 & 2015
2nd in the Jones Lang La Salle Property Triathlon 2016 (up from 11th in 2014)