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Swimming The Channel - Final Preparations With Marc Newman

Swimming The Channel - Final Preparations With Marc Newman

July 16, 2016

Elivar Featured Athlete Marc Newman is attempting to be the first swim the Channel starting from Dungeness in Kent. This crossing is nearly 25% longer than the traditional route and has never been completed. Read Marc's update on his preparation with less than a week to go to the opening of the tidal window for his swim.

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The Napoleon - An Epic Cycling Adventure From Paris To Moscow

The Napoleon - An Epic Cycling Adventure From Paris To Moscow

July 09, 2016

If you've been bitten by the cycling holiday bug or fancy taking on a truly epic adventure, then the Napoleon may be what you are looking for. Covering over 4,000 km through 7 countries in three two-week stages the 'Napoleon Tour'  is quite possibly the best cycling tour ever. 

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How to Fuel Your Next Marathon or Sportive

How to Fuel Your Next Marathon or Sportive

June 17, 2016

Having an effective nutrition and hydration strategy for your next marathon or sportive will help you to get the best performance on the big day. Getting it wrong can have a drastic effect, and this is why we should always have a nutrition and hydration plan worked out beforehand.

In this blog we summarise the basics about energy use and hydration during endurance sports, and give some key pointers to help you make the most of your event. 

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Don't Blame The Other Guy - Tom Daly

Don't Blame The Other Guy - Tom Daly

June 02, 2016

When it comes to post-mortems after disappointing race results you can divide guys into two broad categories – those who blame themselves and those who blame everyone else.

Tom Daly, Masters Cycling Coaching and Elivar Featured Athlete offers some advice on how to use our heads after a race.

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Running from the Heart - Randall Wharton

Running from the Heart - Randall Wharton

May 27, 2016

You know how it is. You’re turning 40, you thought your sporting days were behind you, you’ve gotten fat (very fat), fitness is gone out the window. You’d never run before, but always said you’d run a marathon before you were 40, but what can you do? Life got in the way.

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Am I ready for the AG Sprint Distance Triathlon European Championships in Lisbon?

Am I ready for the AG Sprint Distance Triathlon European Championships in Lisbon?

May 20, 2016

With only a few days to go to the European AG Sprint Distance European Champs in Lisbon, Elivar Featured Athlete Garry Walker looks back on his year and wonders if he's ready.

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ELIVAR Product Review 4.5 out of 5

ELIVAR Product Review 4.5 out of 5

May 18, 2016

Mark Spratt of Bikesoup Magazine reviewed ELIVAR's Weekend Endurance Pack and gave us a fantastic 4.5 out of 5.

He's off to his local bike shop to see how Elivar works for him over the long haul.

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21 Things They Should Have Told Me Before I Got Into Age Group Triathlon

21 Things They Should Have Told Me Before I Got Into Age Group Triathlon

May 01, 2016

Elivar Featured Athlete, David Horne, shares some thoughts on the Triathlon bug.

Including a missing sports car, an appreciation of true tiredness and how a cancelled meeting at work might be an opportunity to squeeze in a quick swim session.

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5 TIPS TO GET YOU STARTED FELL RUNNING – DAVE TAYLOR

5 TIPS TO GET YOU STARTED FELL RUNNING – DAVE TAYLOR

March 12, 2016

If you’ve ever been envious of runners who escape the traffic to enjoy the challenge and reward of running in the hills then you might want to try fell running. It’s not as intimidating as you might think.

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ELIVAR GAINS ACCESS TO OVER 1,200 BIKE STORES ACROSS THE UK

ELIVAR GAINS ACCESS TO OVER 1,200 BIKE STORES ACROSS THE UK

February 28, 2016

Elivar – the world’s first sports nutrition brand exclusively focused on developing products for athletes over 35 years old – has appointed WINDWAVE as its exclusive distributor for the UK Bike Market.

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SCOTTISH MASTERS XC CHAMPIONSHIP

SCOTTISH MASTERS XC CHAMPIONSHIP

February 28, 2016

Finishing 5th over-all and 1st in her age category (W50) at the recent Scottish Masters Cross Country Championships, Fiona Matheson – Elivar Featured Athlete – sent back this report of the day

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TURKEY BURNER – THE WINNERS!

TURKEY BURNER – THE WINNERS!

January 04, 2016

The Elivar Run Club nearly doubled last years total, posting an amazing 1,941 km over the week.

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8 THINGS YOU SHOULD KNOW ABOUT FELL RUNNING

8 THINGS YOU SHOULD KNOW ABOUT FELL RUNNING

December 06, 2015

Dave Taylor, Fell Runner & Elivar Featured Athlete answers some common questions surrounding the sport.

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MATT FISHER ENTERS THE WORLD OF CYCLOCROSS

MATT FISHER ENTERS THE WORLD OF CYCLOCROSS

November 07, 2015

Rather than launch myself back into the world of swim, bike, run, I decided to have a play at cyclocross.  Okay, it’s still cycling – but as I’ve found out – it’s also very different!

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TURBOVEMBER IV – KEEP SPINNING THIS NOVEMBER

TURBOVEMBER IV – KEEP SPINNING THIS NOVEMBER

October 24, 2015

You won’t find a better challenge than TURBOVEMBER IV – a turbo session every day of November.

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FRUCTOSE – A WOLF IN SHEEP’S CLOTHING?

FRUCTOSE – A WOLF IN SHEEP’S CLOTHING?

October 16, 2015

One of the key areas that we need to manage is our blood sugar levels and avoiding the excessive insulin release resulting from the over-use of high GI foods.

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MEN’S RUNNING 2015 PRODUCT AWARDS

MEN’S RUNNING 2015 PRODUCT AWARDS

September 20, 2015

Elivar RECOVER was awarded a SILVER AWARD by Men’s Running magazine as part of their 2015 Product Awards.

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NUTRITIONAL RECOMMENDATIONS FOR ENDURANCE ATHLETES

NUTRITIONAL RECOMMENDATIONS FOR ENDURANCE ATHLETES

June 13, 2015

We sometimes get asked for advice on what to eat and how much..... “I’m new to running / cycling / triathlon / swimming – how much carbs/protein/fat should I eat?” 

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MARATHON DES SABLES – THE TOUGHEST FOOTRACE ON EARTH

MARATHON DES SABLES – THE TOUGHEST FOOTRACE ON EARTH

June 08, 2015

David Downes – an Elivar Featured Athlete – recently completed the epic Marathon des Sable 2015 Edition – a six-day challenge of covering 251 km (156 miles) in temperatures reaching 50 °C in the Sahara Desert.

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SQUEEZING IT ALL IN – WITH MATT FISHER

SQUEEZING IT ALL IN – WITH MATT FISHER

May 30, 2015

How is it possible to manage a commitment to training with an unpredictable travel schedule for work and a busy family life?

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VIGOUR EVENTS – BARDOWIE SWIM FESTIVAL

VIGOUR EVENTS – BARDOWIE SWIM FESTIVAL

May 30, 2015

The festival offers athletes the chance to participate in either a 750m or 1km swim in some of the most beautiful surroundings for an open water swim.

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FOOD FOR SPORT

FOOD FOR SPORT

May 22, 2015

Regardless of where we sit on the “Average”-to-“Olympic” spectrum – the same questions arise, what foods to eat, how much and when to eat them.

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WHERE DO WE GET OUR ENERGY?

WHERE DO WE GET OUR ENERGY?

May 22, 2015

Did you know that the body produces energy in three different ways – each of which are influenced by the type of exercise we are doing?

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OPEN WATER SWIM OFF CORNWALL WITH THE MAD HATTERS

OPEN WATER SWIM OFF CORNWALL WITH THE MAD HATTERS

May 15, 2015

Fancy swimming in the clear blue seas around Cornwall? Sign up for one of the Mad Hatter events this summer and enjoy some of the clearest – and friendliest – open water swim events on offer.

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