Elivar – the world’s first sports nutrition brand exclusively focused on developing products for athletes over 35 years old – has appointed WINDWAVE as its exclusive distributor for the UK Bike Market.
Elivar CEO and Co-founder Donal Hanrahan said “With over 1,200 Independent Bike Dealer accounts across the UK serviced by its experienced field sales team and head office staff, WINDWAVE were the perfect distribution partner for a premium brand such as Elivar.”
Windwave’s brand portfolio currently includes BBB Cycling, Colnago, Dainese, FSA, Gravity, Ice Toolz, Marzocchi, Morgan Blue, Nokon, Transition Bikes and Vision. Managing director Peter Nisbet said “When looking at the sports nutrition market we quickly recognized that Elivar were producing something unique, great tasting products specifically formulated for the over 35’s that actually work. Dealer commitment has been extremely encouraging which we can support with free in-store FSDUs.”
Sports Nutrition is a rapidly growing and competitive market, with many well funded brands competing for shelf space. With its unique focus on the over 35’s Elivar has a clear USP and offers dealers the opportunity to stock a product range that is not just “different” but most importantly caters to the needs of the majority of their customers.
Windwave was formed in 1987 to supply the best branded parts and accessories at affordable prices to the cycle market; today Windwave specializes in high performance bikes and P&A.
Visit our B2B website for more information: www.windwave.co.uk
Our bodies change as we age, so should our sports nutrition. Elivar is the worlds first sports nutrition company to focus exclusively on the health and performance needs of people over the age of 35.
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