ELIVAR GAINS ACCESS TO OVER 1,200 BIKE STORES ACROSS THE UK
Elivar – the world’s first sports nutrition brand exclusively focused on developing products for athletes over 35 years old – has appointed WINDWAVE as its exclusive distributor for the UK Bike Market.
Elivar CEO and Co-founder Donal Hanrahan said “With over 1,200 Independent Bike Dealer accounts across the UK serviced by its experienced field sales team and head office staff, WINDWAVE were the perfect distribution partner for a premium brand such as Elivar.”
Windwave’s brand portfolio currently includes BBB Cycling, Colnago, Dainese, FSA, Gravity, Ice Toolz, Marzocchi, Morgan Blue, Nokon, Transition Bikes and Vision. Managing director Peter Nisbet said “When looking at the sports nutrition market we quickly recognized that Elivar were producing something unique, great tasting products specifically formulated for the over 35’s that actually work. Dealer commitment has been extremely encouraging which we can support with free in-store FSDUs.”
Sports Nutrition is a rapidly growing and competitive market, with many well funded brands competing for shelf space. With its unique focus on the over 35’s Elivar has a clear USP and offers dealers the opportunity to stock a product range that is not just “different” but most importantly caters to the needs of the majority of their customers.
About Windwave
Windwave was formed in 1987 to supply the best branded parts and accessories at affordable prices to the cycle market; today Windwave specializes in high performance bikes and P&A.
Visit our B2B website for more information: www.windwave.co.uk
About Elivar
Our bodies change as we age, so should our sports nutrition. Elivar is the worlds first sports nutrition company to focus exclusively on the health and performance needs of people over the age of 35.
Also in News
A Huge Thank You - A Message From Donal & Len
We are writing to let you know that today marks the beginning of our FINAL SALE at Elivar.
Since our founding in 2012, we’ve been driven by the belief that there’s a healthier way to approach sports nutrition for everyday athletes—those of us who exercise as part of a balanced, healthy lifestyle.
We created award-winning products that provided energy without the sugar rush typical of mainstream brands. Our unique blends were designed to support post-exercise recovery, especially as our bodies changed over time.
Elivar's Sustain Go! Energy Gels Fuelling BigFeat Events' Success
BigFeat Events, recognized for orchestrating captivating endurance events, stands out for its dynamic blend of cycling and running sportives. The recent "Beast to the East" cycling sportive, held on May 21st, is a sterling example of their commitment to crafting exhilarating experiences. A cornerstone of the success and popularity of these events has been the provision of Sustain Go! energy gels, generously sponsored by Elivar.
Previous running and events such as the "Bigwayround Trail Run" and "BigSea Trail Run" also benefited from the free distribution of Sustain Go! energy gels, much to the participants' delight. The energy boost and quicker recovery offered by these gels have consistently been instrumental in empowering athletes to perform their best.
NMN: Boosting Your Health from the Kitchen to the Medicine Cabinet
Did you know that Nicotinamide Mononucleotide (NMN), the star ingredient in numerous anti-aging supplements, also moonlights in several foods you might already enjoy? It's true! NMN is a vital precursor to NAD+, a molecule crucial to many biological processes, like cell growth, DNA repair, and metabolism. But as we age, NAD+ levels take a hit, and bolstering them through NMN intake can be beneficial. Now the question arises, can we simply count on our daily meals for our NMN fix?
© 2024 ELIVAR® and the Elivar logo is a registered trademark of Elivar Limited. Used under license. Designed by Milk Bottle Labs.
