A Huge Thank You - A Message From Donal & Len
We are writing to let you know that today marks the beginning of our FINAL SALE at Elivar.
Since our founding in 2012, we’ve been driven by the belief that there’s a healthier way to approach sports nutrition for everyday athletes—those of us who exercise as part of a balanced, healthy lifestyle.
We created award-winning products that provided energy without the sugar rush typical of mainstream brands. Our unique blends were designed to support post-exercise recovery, especially as our bodies changed over time.
Along this journey, we’ve had the pleasure of meeting hundreds, if not thousands, of like-minded individuals at events across the UK—fellow swimmers, runners, cyclists, triathletes, horse riders, and tennis players.
We’ve been honored to win awards for Innovation, Best Product, and Best Flavour, and have received countless positive reviews from our amazing customers.
However, despite our efforts and successes, we’ve faced challenges in reaching a wider audience.
The pandemic also came at an unfortunate time for us, just as we launched our Gels at the Running Show with our fantastic partner, Kaneka. It was a great product, but the timing wasn’t in our favor.
After much reflection, we’ve made the difficult decision to close Elivar.
The Silver Lining
All of our remaining stock is now on sale.
With a Best Before Date of August 2025, these products have a full year of shelf life left, making them a great addition to your sports nutrition stash.
Thank you for being a part of our journey. We wish you all the best in your pursuit of a healthy lifestyle.
With gratitude,
Donal & Len
Elivar Co-founders & Best Mates (still)
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