Jason Roberts is not your normal triathlete. Sure he plans to swim 2.4 miles, cycle 112 miles and run 26.2 miles in one day. Ironman distance. All good so far. The amazing bit about about Jason’s plan is he is going to do it EVERY day, for seven days.
The Elivar Featured Athlete will be starting at Land’s End on the 17th of August, and plans to complete his epic challenge 7 days later in John O’Groats – certainly the most unusual way to do LEJOG!
Preparations are going well despite a minor leg niggle after a 100k duathlon three weeks ago. A rest week and a return to action at the Ashington Sprint over the May Bank Holiday sees the start of a period of increasing training volumes through May, June and July.
Jason plans to do 3 half-Irons in May and 2 Irons back-to-back in early June. Sleep deprivation training is also on the cards so Jason can experience running, swimming and cycling when his body really would like to just stop and go to bed!
There is still plenty to do on the organisation side – accommodation is still to be finalised. If anyone spare Winnebago or motor home for a week Jason would love to hear from you!
VOLUNTEERS
Jason is looking for volunteers to travel some of the distance with him. You don’t need to do the full distance of any leg – cycle or run with Jason for as long or as little as you like. Jason would love some company! Sign up at the event facebook page for more details HERE
Find our more about 7Days7Irons
Jason Roberts: Profile
Twitter: @iamjasonroberts
Facebook: https://www.facebook.com/7days7irons
About Elivar
Elivar – Sports Nutrition optimised for athletes over 35 year old. Our bodies change as we age, so should our sports nutrition. Try our Weekend Endurance Pack – fuel a weekend’s training with a selection of our Endure, Recover and Hydrate products for only £12.99 Try Now
Elivar’s products are 100% Gluten Free.
We are writing to let you know that today marks the beginning of our FINAL SALE at Elivar.
Since our founding in 2012, we’ve been driven by the belief that there’s a healthier way to approach sports nutrition for everyday athletes—those of us who exercise as part of a balanced, healthy lifestyle.
We created award-winning products that provided energy without the sugar rush typical of mainstream brands. Our unique blends were designed to support post-exercise recovery, especially as our bodies changed over time.
BigFeat Events, recognized for orchestrating captivating endurance events, stands out for its dynamic blend of cycling and running sportives. The recent "Beast to the East" cycling sportive, held on May 21st, is a sterling example of their commitment to crafting exhilarating experiences. A cornerstone of the success and popularity of these events has been the provision of Sustain Go! energy gels, generously sponsored by Elivar.
Previous running and events such as the "Bigwayround Trail Run" and "BigSea Trail Run" also benefited from the free distribution of Sustain Go! energy gels, much to the participants' delight. The energy boost and quicker recovery offered by these gels have consistently been instrumental in empowering athletes to perform their best.
Did you know that Nicotinamide Mononucleotide (NMN), the star ingredient in numerous anti-aging supplements, also moonlights in several foods you might already enjoy? It's true! NMN is a vital precursor to NAD+, a molecule crucial to many biological processes, like cell growth, DNA repair, and metabolism. But as we age, NAD+ levels take a hit, and bolstering them through NMN intake can be beneficial. Now the question arises, can we simply count on our daily meals for our NMN fix?