Elivar Sports Nutrition Expert Prof Greg Whyte Supports Zoe Ball on Sports Relief’s Hardest Road Home Challenge.
Zoe took on the challenge to raise money for Sport Relief and raise awareness of mental health by highlighting how Sport Relief cash helps support mental health projects across the UK.
Zoe Ball used Elivar on her 350-mile cycle from Blackpool to Brighton in aid of Sport Relief
Zoe Ball pushed herself to the limit with a gruelling five-day cycle challenge, in BT Sport Relief Challenge: Zoe’s Hardest Road Home.
Ahead of her challenge Zoe visited The Tomorrow Project, which has been set up to support individuals and communities to prevent suicide. The Tomorrow Project is managed by Harmless, an organisation that provides support to people who are at risk of self-harm; their friends, families and professionals.
Highlights of Zoe’s Hardest Road Home can be seen at https://www.sportrelief.com/news-and-tv/zoes-hardest-road-home
You can still donate HERE
Since 2006, Greg has applied his sports science work to assist various celebrities in completing some of the toughest challenges. Greg has trained, motivated and successfully coached 26 Sport and Comic Relief Challenges including: the comedian David Walliams to swim across the English Channel the Gibraltar Straits and the length of the Thames; James Cracknell to run, cycle and swim to Africa; a team of 9 celebrities including Cheryl Cole, Chris Moyles and Gary Barlow to climb Mt. Kilimanjaro; Eddie Izzard to run a remarkable 43 marathons in 50 days; Christine Bleakley to waterski across the English Channel; Dermot O’Leary, Olly Murrs and others to cross the driest desert in Africa; John Bishop to complete 'Bishops Week of Hell’ that involved John cycle, row and run from Paris to London; and Davina McCall in her 'Beyond Breaking Point' 506 mile ultra-triathlon.
Since 1985, Comic Relief has raised over £1 billion. That money has helped, and is helping, people living incredible tough lives.
And watch out for Zoe Ball’s Hardest Road Home the documentary, coming to BBC One, 9pm, 21st March.
BigFeat Events, recognized for orchestrating captivating endurance events, stands out for its dynamic blend of cycling and running sportives. The recent "Beast to the East" cycling sportive, held on May 21st, is a sterling example of their commitment to crafting exhilarating experiences. A cornerstone of the success and popularity of these events has been the provision of Sustain Go! energy gels, generously sponsored by Elivar.
Previous running and events such as the "Bigwayround Trail Run" and "BigSea Trail Run" also benefited from the free distribution of Sustain Go! energy gels, much to the participants' delight. The energy boost and quicker recovery offered by these gels have consistently been instrumental in empowering athletes to perform their best.
Did you know that Nicotinamide Mononucleotide (NMN), the star ingredient in numerous anti-aging supplements, also moonlights in several foods you might already enjoy? It's true! NMN is a vital precursor to NAD+, a molecule crucial to many biological processes, like cell growth, DNA repair, and metabolism. But as we age, NAD+ levels take a hit, and bolstering them through NMN intake can be beneficial. Now the question arises, can we simply count on our daily meals for our NMN fix?