Sports Tours International, the UK’s leading independent sports tour operator and Elivar, the sport nutrition specialist for athletes over 35, is proud to announce a strategic partnership commencing December 2014.
This partnership, the first marketing alliance exclusively focused on Sports Tours Internationals’ core customer base of 35 plus year old athletes, has been created to provide Sports Tours International customers with sports nutrition product and knowledge as they prepare for their training and events during 2015.
Len Dunne, Co-Founder of Elivar, said: “It means a lot for us to be given this opportunity to advise athletes who want to train and perform at their potential. We know that our formulations will give them a performance edge while at the same time providing them with nutritional solutions to ensure that they stay healthy.”
Chris Bird, CEO of Sports Tours International, commented: “We are dedicated to providing the best possible sporting experiences for our clients and this is a fantastic opportunity for us to give sports nutrition advice from a company we trust. It’s great to welcome Elivar on board as they bring the same passion, enthusiasm and dedication to the market as we do here at Sports Tours International.”
Elivar offers a range of sports nutrition products which are specifically designed for the over 35 age group athlete. Developed with world-class sports nutritionists, Elivar’s unique product range contains lower glycaemic index sugars, a sophisticated mix of slow-burn carbohydrate and a rich supply of protein, all of which are essential for optimising and regulating energy levels and maximising recovery for the more mature athlete.
About Sports Tours International: Manchester-based Sports Tours International, the UK’s leading independent sports tours operator, who over the past 40 years have taken thousands of customers to some of the world’s biggest sporting events to participate and spectate in such as the Tour de France, the TCS New York Marathon and the Virgin Money London Marathon amongst others. www.sportstoursinternational.co.uk
About Elivar: Elivar offers a range of sports nutrition products which are specifically designed for the over-35 age group endurance athlete. Developed with world-class sports nutritionists, Elivar delivers low GI sugars for sustained energy release without the peaks and crashes of traditional sports nutrition products.
Elivar delivers optimum sports nutrition solutions to help age-group triathletes to train and perform at maximum potential, while supporting their overall health and recovery. Proprietary protein blends also support a longer recovery period after training, as well as the specific vitamins and minerals required to ensure optimum energy release and bone health as athletes age.
Try our Weekend Endurance Pack – fuel a weekend’s training with a selection of our Endure, Recover and Hydrate products for only £12.99 Try Now
We are writing to let you know that today marks the beginning of our FINAL SALE at Elivar.
Since our founding in 2012, we’ve been driven by the belief that there’s a healthier way to approach sports nutrition for everyday athletes—those of us who exercise as part of a balanced, healthy lifestyle.
We created award-winning products that provided energy without the sugar rush typical of mainstream brands. Our unique blends were designed to support post-exercise recovery, especially as our bodies changed over time.
BigFeat Events, recognized for orchestrating captivating endurance events, stands out for its dynamic blend of cycling and running sportives. The recent "Beast to the East" cycling sportive, held on May 21st, is a sterling example of their commitment to crafting exhilarating experiences. A cornerstone of the success and popularity of these events has been the provision of Sustain Go! energy gels, generously sponsored by Elivar.
Previous running and events such as the "Bigwayround Trail Run" and "BigSea Trail Run" also benefited from the free distribution of Sustain Go! energy gels, much to the participants' delight. The energy boost and quicker recovery offered by these gels have consistently been instrumental in empowering athletes to perform their best.
Did you know that Nicotinamide Mononucleotide (NMN), the star ingredient in numerous anti-aging supplements, also moonlights in several foods you might already enjoy? It's true! NMN is a vital precursor to NAD+, a molecule crucial to many biological processes, like cell growth, DNA repair, and metabolism. But as we age, NAD+ levels take a hit, and bolstering them through NMN intake can be beneficial. Now the question arises, can we simply count on our daily meals for our NMN fix?