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Featured Athletes


Elivar’s Featured Athletes are everyday people – aged 35 and over – who manage to balance busy working and family lives, yet still find a way to push themselves in their chosen sport. Some of them are Age Group World Champions, some are unsung heroes who put the miles in for their chosen charities. They are Triathletes, Swimmers, Long-distance Runners, Cyclists – one thing they all have in common is that sport is an important part of their lives. Elivar fuels their passion.


Elivar provides all our Featured Athletes with nutritional support, it helps improve their performance and recovery, getting them to the start line in top shape. Elivar is optimised for athletes over 35.

John Shaw | Cyclo-cross and MTB Racer & Lecturer

John Shaw Cyclo-cross and MTB Racer & Lecturer

Adrian Hawkins | Triathlete, Fireman & Personal Trainer

Adrian Hawkins Triathlete, Fireman & Personal Trainer

Marc Newman | Open Water Swimmer

Marc Newman Open Water Swimmer

Dr. Tom Daly | Cyclist & Educator

Dr. Tom Daly Cyclist & Educator

Daniel Ivey | Runner & IT Consultant

Daniel Ivey Runner & IT Consultant

Garry Walker | Triathlete & Senior Sales Representative

Garry Walker Triathlete & Senior Sales Representative


Christine Bertram | Triathlete & Senior Research Consultant

Christine Bertram Triathlete & Senior Research Consultant

David Horne | Triathlete & Subsea Project Engineer

David Horne Triathlete & Subsea Project Engineer

Matt Fisher | Triathlete & VP of Marketing

Matt Fisher Triathlete & VP of Marketing

Jason Roberts | #7days7irons

Jason Roberts #7days7irons

Mike Higgins | Triathlete & Company Director

Mike Higgins Triathlete & Company Director

Katerina Tanti | Triathlete, Ultra Marathon runner & Co-founder of Racecheck.com

Katerina Tanti Triathlete, Ultra Marathon runner & Co-founder of Racecheck.com


Dave Taylor | Fell Runner and Coach

Dave Taylor Fell Runner and Coach

Fiona Matheson | Runner & NHS Administrator

Fiona Matheson Runner & NHS Administrator